Validation that really counts
Hhere is a very direct way to measure whether awards have real value: see what the winners do with them.
Yes official port authorities, governments and companies publicly communicate their acknowledgementsThis is exactly what has happened with the Cruceroadicto Awards.
From government authorities issuing official communiqués to celebrations with cake when Bergen won as the best port in Northern Europe, to cruise companies such as Hurtigruten using their awards in corporate communication.
The spontaneous adoption and the emotional reactions of the winners were the best confirmation that we are doing something right.
The cases documented here are just a sample of the assessments we have been able to collect, but there have been many more: from small internal celebrations to large official communiqués.
Your public validation is our best letter of introduction.
The virtuous circle of authority
When official authorities, governments and international operators publicly use our awards for their institutional communication, they are creating a virtuous circle:
- We deliver transparent AENOR-certified awards.
- Recognitions are adopted and publicly communicated.
- Its adoption validates our authority in the eyes of the entire industry.
- Greater credibility attracts more participation and recognition
This mutual validation has made the Cruceroadicto Awards an internationally recognized industry benchmark.
How recognition has been used
Being a winner of one of the categories of the Cruceroadicto Awards is a position used by the different authorities of the tourism and cruise industry. Here are some examples of its use in past editions showing the strength of being chosen for the actual traveler's experience.
Government authorities
United States - Miami-Dade County (.gov)
In the 2024 edition, the Miami County government issued an official statement through its government platform announcing that "PortMiami named Best North American Port by Cruceroadicto Awards". Considering the awards voted by the Spanish-speaking cruise community as relevant enough to communicate institutionally.
Argentina - Provincial Governments (.gob.ar)
In 2023, tourism institutions of the Argentine government will use the recognition as "Port of Buenos Aires chosen as the best in South America"in official governmental communication.
Likewise, other governmental institutions associated with tourism promotion issued communiqués announcing the event, as in the case of Brazil, Portugal, Malta, Norway, Japan...
Port authorities
Valletta Cruise Port (Malta): Include the award in the section "About Us" from its official website with the statement "Valletta Cruise Port awarded as best port of call global during FITUR Madrid".
Global Ports Holding: The major international port operator includes the Cruceroadicto Awards in its official section "Awards & Recognition"The company has been able to integrate them into its industrial recognition database. It is the validation of the sector on a global level.
Many other port authorities such as Lisbon, Miami, Bergen, Flam, Rio de Janeiro, Dubai... or port associations such as MedCruises communicate the victories in their social networks and press releases.
Cruise lines and operators
Cunard Cruises / Mundomar Cruceros
They issued an official corporate statement: "Mundomar Cruceros receives two Cruceroadicto Awards at FITUR 2024".
Celebrity Cruises / Baluma
Likewise, the representatives of the premium company issued an official communiqué with the badges of their victories in the 2022, 2023 and 2024 editions.
Hurtigruten
In the 2023 edition, the Norwegian cruise company won in the category of Best Expedition Cruise Line and Best Expedition Cruise Line, communicating the victory and inserting the awards in its communication through its distributors in Spain.
IFEMA MADRID
The official organizer of FITUR includes the Cruceroadicto Awards in the official communication of FITUR Cruises, integrating them as part of the value of the most important tourism trade fair event in Spanish.
This provides a major international promotional and broadcasting forceThe winners, not only of the Proclamation Ceremony, but also of the winning cruise lines and ports.
Valuation patterns identified
Use for strategic positioning
Authorities systematically use our awards for competitive differentiation:
- Ushuaia "is positioned as the best"
- Buenos Aires "chosen as the best"
- Miami "internationally recognized"
International validation
Entities from different continents use the awards as an international credential:
- Malta includes in "About Us" permanently
- Global Ports based on official industry data
- Governments issue institutional communiqués
Established industry benchmark
Specialized media systematically use our awards as a sector criterion:
- "Best according to the travelers themselves."
- "Chosen as the best"
- "Recognized by international awards"
Active corporate communication
Winners not only receive the prizes, they actively use them:
- Official promotional material
- Commercial campaigns
- Corporate press releases
- Permanent quality marks
Integration in brand strategies
Spontaneous adoption confirms that our awards make a contribution:
- Differential value in competitive markets
- Verifiable international prestige
- Credibility for institutional communication
- Strategic positioning tool
How is the authority of an award measured?
The authority of an award is not only measured by its methodology, but also by how it is valued by those who receive it.
When official governments, port authorities and international operators use our awards for their institutional communication, they are confirming that they are an international sectorial reference, and that is the status achieved by the Cruceroadicto Awards edition after edition...
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