Market intelligence based on the voice of the cruise passenger
T
ach year, the Cruceroadicto Awards generate one of the most complete databases on the real preferences of Spanish-speaking cruisers worldwide.
This information represents a unique opportunity to understand behavioral patterns, emerging trends and decision factors of the real traveler.
Since 2022, we have collected and analyzed thousands of votes from verified cruisers from 25 countriescreating the most comprehensive overview of the Hispanic cruise market available.
These data, backed by AENOR transparency certificationThe results of these studies offer insights that are impossible to obtain through traditional studies or commercial data.
Strategic data you can obtain
Among many others, it is possible to know:
Participation and demographics
- Geographic distribution of voters by country
- Evolution of participation year after year
- Profile of the international Hispanic cruiser
Category preferences
- Comparative performance between shipping lines in the same segment
- Top rated ships by type of navigation
- Emerging vs consolidated destinations
Market trends
- Growing and declining categories
- New demand segments
- Changes in traveler choice patterns
Competitive analysis
- Positioning of your brand vs. direct competition
- Market perceived strengths and weaknesses
- Differentiation opportunities
For whom is this information useful?
Cruise Lines
Know the real perception of your passengers and your competitors. Identify opportunities for improvement and validate positioning strategies in the Hispanic market.
Port authorities
Understand the attractiveness of your destination versus other ports in the region. Detect trends in port call preferences and factors that drive destination choice.
Travel Agencies
Access real demand data to optimize offers and understand which products are most popular with Spanish-speaking cruisers.
Universities and study centers
Academic research on cruise tourism, consumer behavior and industry trends with verifiable primary data.
Specialized media
Exclusive information for articles, market analysis and editorial content based on real data on cruise preferences.
Benchmarking use cases
✱ Product development:
Identify characteristics that cruise passengers value in order to design new experiences.
✱ Commercial strategy:
Optimize routes and destinations based on demonstrated real-world preferences
✱ Communication and marketing:
Understand what aspects to emphasize according to what the market really values.
✱ Competitive analysis:
Know your real market position as perceived by travelers
✱ Strategic planning:
Detecting emerging trends before they consolidate in the marketplace
METHODOLOGY AND RELIABILITY
Verified and audited data
All information comes from real votes of verified cruisers, audited by AENOR to guarantee transparency and impartiality.
Representative sample
Thousands of participants from across the international Spanish-speaking community, creating a significant cross-section of the target market.
Annual update
The data is updated every edition, allowing trend analysis and temporal evolution.
How to access the data?
Access to benchmarking information is provided on a customized basis according to the specific needs of each organization.
To request information:
- Identify your industry and specific objectives
- Specify the type of analysis you need
- Indicates the data period of interest
Contact us directly using the form below indicating:
- Name of organization
- Sector (shipping line, port, agency, university, media)
- Type of information required
- Intended use of data
Request benchmarking information
Does your organization need to better understand the preferences of the Hispanic cruiser?
Send us your specific inquiry and we will provide you with the relevant information for your sector analysis.
